Privacy Policy
Uniquely Defined, LLC
Wellness Elevated™ | Rhythm of the Heart™
Website: www.uniquelydefined.org
Last Updated: 2026
1. Introduction
Uniquely Defined, LLC, doing business as Wellness Elevated™ (referred to in this Privacy Policy as “the Company,” “we,” “our,” or “us”), respects the privacy of individuals who visit our website, purchase educational products, participate in our programs, enroll in the Rhythm of the Heart™ Facilitator Academy, or engage with our professional services.
This Privacy Policy explains how we collect, use, disclose, protect, and retain personal information in connection with www.uniquelydefined.org and our related educational products, programs, and services.
Our offerings include Rhythm of the Heart™, an evidence-informed educational program focused on Adult Congenital Heart Defects, heart health awareness, health literacy, and self-advocacy.
We are committed to responsible information practices and protecting the confidentiality of information shared with us.
By using our website or services, you acknowledge that you have been provided access to this Privacy Policy. Where applicable law requires consent for particular activities, we will seek that consent separately.
2. Information We Collect
We collect information that individuals voluntarily provide, information generated through their interactions with our services, and certain technical information collected through our website and service providers.
2.1 Contact and General Inquiry Information
When you contact us or submit an inquiry, we may collect:
Name
Email address
Telephone number
Organization or professional affiliation
Message content
Other information voluntarily provided
This information is used to respond to questions, provide requested information, and communicate about our products and services.
2.2 Workshop and Speaking Inquiry Information
Our website uses Squarespace Forms to collect inquiries concerning community workshops, speaking engagements, professional presentations, and organizational partnerships.
Depending on the form, information may include:
Contact and organization details
Event name, location, and preferred date
Workshop or presentation topic
Expected audience size
Preferred presentation format
Budget or funding information, when voluntarily provided
Additional event requirements or special requests
We use this information to evaluate inquiries, determine availability, communicate with prospective clients, and prepare proposals or service agreements.
Submitting an inquiry does not constitute a confirmed booking.
2.3 Facilitator Academy Information
The Rhythm of the Heart™ Facilitator Academy is hosted through Thinkific.
When individuals enroll in or participate in the Academy, information collected or processed may include:
Name and contact information
Enrollment information
Account credentials
Course participation and progress
Assessment results and completion records
Certification eligibility and completion dates
Relevant payment and transaction information
This information supports enrollment, course delivery, assessment administration, learner support, certification, and recordkeeping.
Facilitator Academy access is generally available for twelve (12) months from enrollment, while successfully earned certification does not expire under the Company's current certification policy.
2.4 Purchase and Transaction Information
When customers purchase printed materials, digital educational resources, Academy enrollment, or other services, we may collect:
Customer name
Billing and shipping information
Email address and telephone number
Product or service purchased
Transaction date and amount
Order status and fulfillment information
Invoice or purchase order details, when applicable
Payment information may be processed through authorized third-party payment providers.
The Company does not intend to collect or retain complete payment card numbers through its general website inquiry forms.
2.5 Licensing and Organizational Information
When individuals or organizations request or obtain Rhythm of the Heart™ licensing, we may collect:
Facilitator or organizational contact information
Affiliated organization and authorized program locations
License type, scope, and effective dates
Renewal and payment records
Names of authorized facilitators
Contractual correspondence and related administrative records
Program implementation or evaluation reports are collected from organizational partners only when required by the applicable written agreement or otherwise voluntarily provided.
2.6 Technical and Website Usage Information
Our website uses Squarespace Analytics to help us understand website traffic, visitor engagement, and general website performance.
Depending on Squarespace's configuration and the visitor's settings, technical information may include:
Browser and device characteristics
General geographic information derived from internet connections
Pages visited
Referral sources
Visit dates and interaction information
Cookies or similar technical identifiers
We currently use Squarespace Analytics as our website analytics platform.
We do not represent that our website is entirely free of cookies or tracking technologies, because Squarespace and other service providers may use technologies necessary to operate their services.
3. How We Use Personal Information
We may use personal information to:
Respond to inquiries and provide customer support.
Process purchases, payments, invoices, and product fulfillment.
Coordinate workshops, speaking engagements, and organizational partnerships.
Administer Facilitator Academy enrollment, course participation, assessments, and certification.
Maintain facilitator licensing and organizational records.
Verify certification status when appropriately requested.
Deliver educational resources and service-related communications.
Improve website functionality, educational offerings, and customer experiences.
Protect website security and prevent fraud or misuse.
Meet applicable legal, financial, recordkeeping, and contractual obligations.
Send promotional communications only where an appropriate voluntary subscription or other legally valid permission exists.
We use personal information for legitimate business and educational purposes consistent with this Privacy Policy and applicable law.
4. Email Communications and Marketing Preferences
We distinguish between service-related communications and optional promotional communications.
4.1 Transactional and Service Communications
Individuals may receive communications necessary to administer purchases, enrollment, licensing, workshop requests, or contracted services.
These communications may include receipts, enrollment confirmations, Academy instructions, certification notifications, licensing updates, order information, and responses to inquiries.
4.2 Voluntary Marketing Subscriptions
Subscriptions to newsletters, promotional announcements, and marketing communications are voluntary and separate from purchases, Academy enrollment, and service inquiries.
Providing an email address for a purchase or inquiry does not automatically enroll an individual in promotional email communications.
Individuals may unsubscribe from promotional emails using the unsubscribe instructions included in those messages or by contacting the Company.
Unsubscribing from promotional messages does not necessarily prevent communications needed to complete an existing transaction or administer an active service.
5. Cookies and Website Analytics
Our website uses Squarespace Analytics and may use cookies or similar technologies necessary for website operation, performance measurement, security, and visitor experience.
These technologies may help us understand general traffic patterns, popular pages, and how visitors interact with our website.
Visitors may be able to control certain cookies through their browser settings or any privacy preference tools made available on the website.
Disabling some cookies may affect website functionality.
Where applicable law requires notice, consent, or an opportunity to opt out of particular tracking activities, the Company will provide the required mechanisms.
The Company will review its analytics and cookie practices periodically to ensure this section reflects the website's actual configuration.
6. Third-Party Service Providers
We use third-party service providers to operate our website and deliver educational services.
These may include:
Squarespace: Website hosting, website forms, and website analytics.
Thinkific: Facilitator Academy hosting, learner accounts, course access, assessment administration, and related educational records.
Payment Processors: Secure processing of payments, refunds, and related transactions through the providers enabled for the applicable purchase.
Email and Communication Providers: Delivery of authorized newsletters, service notifications, and other communications.
Shipping and Fulfillment Providers: Processing and delivery of printed educational materials.
Service providers may process personal information as necessary to perform services on our behalf or as independent providers under their own applicable privacy terms.
We seek to limit information shared with service providers to what is reasonably necessary for the relevant service.
We do not authorize third parties to use information supplied solely for our services for unrelated purposes where such restrictions are within our control.
Visitors should review the privacy notices of third-party platforms when using their services.
7. Personal Health Information and Educational Participation
Rhythm of the Heart™ provides educational programming related to Adult Congenital Heart Defects, heart health awareness, nutrition, and wellness.
Participation in routine educational activities does not generally require individuals to disclose personal diagnoses, medical histories, or other sensitive health information.
We encourage participants not to submit unnecessary medical information through general website forms, email communications, or public educational discussions.
If an individual voluntarily shares a personal health experience, we will seek to handle that information respectfully and limit its use to the purpose for which it was provided, subject to applicable law.
The Company does not provide medical diagnosis or treatment through its website or educational programs.
This Privacy Policy does not represent that the Company is a healthcare provider or that all information it processes is subject to the Health Insurance Portability and Accountability Act (HIPAA). Specific legal obligations depend on the Company's activities and applicable law.
8. Program Evaluations, Surveys, and Research
We may invite participants to complete surveys or evaluations to assess educational experiences, program quality, and learning outcomes.
8.1 Program Evaluations
Program evaluations will be conducted anonymously whenever practical.
Where identifying information is necessary for program administration, follow-up, or evaluation, we will seek to limit the information collected and explain its intended use.
8.2 Research Activities
Participation in educational programming does not automatically constitute consent to participate in research.
When information is collected for formal research purposes, applicable institutional review, participant information, consent, and confidentiality requirements will be followed.
8.3 Organizational Reporting
Organizational partners may be asked to provide implementation or evaluation information when required by their signed licensing or service agreement.
Whenever reasonably possible, reports will use aggregated or de-identified information rather than unnecessary individual participant details.
9. Testimonials, Photographs, Videos, and Personal Stories
We may invite individuals to share feedback, testimonials, photographs, videos, or stories concerning their experiences with Rhythm of the Heart™ or other educational services.
Submitting feedback does not automatically grant permission for public promotional use of identifiable information.
We will obtain separate written or electronic permission before publicly using identifiable testimonials, photographs, videos, or personal health stories in website content, social media, promotional materials, or presentations.
Permission requests will identify the intended use and any relevant limitations.
Individuals may contact the Company concerning future use of previously authorized materials. Requests will be reviewed in accordance with the applicable consent and law.
10. Facilitator Certification Records and Verification
The Company maintains records reasonably necessary to administer Rhythm of the Heart™ Facilitator Academy certification.
These records may include participant identity, course completion, assessment results, and certification dates.
Because earned facilitator certification does not expire, certain certification records may be retained beyond the period of active Academy access to support credential verification and administrative continuity.
The Company does not maintain a publicly searchable directory of certified facilitators.
Certification status may be verified upon legitimate request using reasonable procedures designed to protect personal information.
The Company may limit the information disclosed to confirmation of certification status and other details reasonably necessary for verification.
Certification verification does not, by itself, establish that an individual currently holds an active license to deliver the official branded program.
11. Information Sharing and Disclosure
We may disclose personal information when reasonably necessary to:
Provide requested products or services.
Work with authorized service providers.
Complete payment processing or order fulfillment.
Administer educational programs and licensing agreements.
Respond to lawful requests from courts, regulators, or government authorities.
Protect the rights, safety, and security of individuals, the Company, or its systems.
Complete a lawful business transaction, subject to applicable privacy protections.
We do not sell or rent customer contact lists for independent third-party marketing.
Any sharing of personal information that qualifies as a regulated sale, targeted advertising disclosure, or other restricted activity under applicable privacy law will be addressed through legally required notices and choices.
We will not publicly disclose identifiable participant health stories, testimonials, or photographs without the separate authorization described in Section 9, except where disclosure is otherwise required or permitted by law.
12. Data Security
We use reasonable administrative, technical, and organizational measures appropriate to the information and services involved to help protect personal information against unauthorized access, misuse, alteration, or disclosure.
These measures may include restricted account access, secure service providers, credential management, and appropriate recordkeeping procedures.
No website, electronic transmission, or storage system can be guaranteed completely secure.
Individuals are encouraged to use strong passwords, protect their account credentials, and notify the Company of suspected unauthorized account activity.
13. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with applicable legal requirements, maintain appropriate business records, and administer ongoing contractual obligations.
Retention periods may vary by record type.
For example:
Workshop and speaking inquiries may be retained for follow-up and business administration.
Transaction and invoice records may be retained for financial and legal compliance.
Academy progress and certification records may be retained to administer training and verify credentials.
Licensing records may be retained for contract administration, renewals, and enforcement of applicable rights.
Marketing subscription information may be retained while a subscription remains active or as needed to document communication preferences.
When information is no longer reasonably needed, we will take appropriate steps to delete, de-identify, or securely dispose of it, subject to applicable law and technical limitations.
14. Individual Privacy Rights and Requests
Depending on applicable law, individuals may have rights to request access to, correction of, or deletion of certain personal information, as well as rights concerning particular uses or disclosures.
Individuals may submit privacy-related requests through the Company's contact information published on www.uniquelydefined.org.
We may take reasonable steps to verify a requester's identity before disclosing, correcting, or deleting information.
Certain information may need to be retained for legal compliance, certification verification, contractual obligations, fraud prevention, or other lawful purposes.
We will respond to applicable privacy requests within the timeframes required by relevant law.
Individuals may also unsubscribe from optional promotional emails using the unsubscribe mechanism provided in those communications.
15. Children's Privacy
The Company's website, Facilitator Academy, and adult heart health education offerings are primarily intended for adults aged eighteen (18) and older.
We do not knowingly collect personal information directly from children under thirteen (13) through our general website services without any consent required by applicable law.
If we learn that information has been collected from a child in circumstances requiring parental consent that was not obtained, we will take appropriate corrective action.
Educational activities involving minors, if separately offered, will be governed by appropriate program-specific procedures and applicable legal requirements.
16. External Websites and Links
Our website may contain links to third-party websites, learning platforms, payment services, or other external resources.
These services may have privacy practices that differ from those of Uniquely Defined, LLC.
We encourage users to review applicable third-party privacy notices before providing personal information.
The Company is not responsible for independent third-party practices beyond the responsibilities imposed by applicable law.
17. Changes to This Privacy Policy
We may revise this Privacy Policy periodically to reflect changes in our educational services, website operations, technology, or applicable legal requirements.
Updated versions will be published on www.uniquelydefined.org with an updated Effective Date and Last Updated date.
For material changes affecting registered customers, Academy participants, or licensed facilitators, we will provide notice through website posting and email to affected registered users when reasonably appropriate.
When reasonably practicable, we will provide thirty (30) calendar days' advance notice of material changes affecting ongoing services, consistent with our Terms & Conditions.
Shorter notice may be necessary for urgent security matters, legal compliance, or similar circumstances.
Where applicable law requires affirmative consent for a new use of personal information, we will obtain that consent before proceeding.
18. Contact Information
For questions concerning this Privacy Policy, personal information practices, privacy requests, or data-related concerns, please contact:
Uniquely Defined, LLC
DBA: Wellness Elevated™
Program: Rhythm of the Heart™
Website: www.uniquelydefined.org
Privacy Inquiries: Through the contact information provided on the Company's official website.
19. Relationship to Terms & Conditions
This Privacy Policy should be read together with the Company's Terms & Conditions.
The Terms & Conditions address website use, educational services, intellectual property, licensing, purchases, refunds, and related contractual matters.
This Privacy Policy specifically describes the Company's collection, use, disclosure, retention, and protection of personal information.
Nothing in either document limits privacy rights that cannot lawfully be waived.